November 7, 2007

Radiohead's "Free" Album Cashes In

Remember a few weeks ago when I talked about the new Radiohead album? The one that's "pay what you want"? Well the statistics are in.

  • ♫ 2 million people downloaded the album (via InRaindbows.com)
  • ♫ 62% didn't pay a cent
  • ♫ On average, people paid $2.26 (US dollars)
  • ♫ 10% of the people who paid, paid over $12, and made up over 25% of the revenue
So if an artist typically makes one dollar or less for a single album sale, Radiohead more than doubled their profit! Like I said, genius.

[itwire]

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